Intrix Blog: 4 Key Highlights from Transact 15

By Jeff Connors 

Chairman and CEO

April 16, 2015


blog.4.16.2015I recently returned from Transact 15, the annual gathering of payments industry professionals. This year’s show, which took place in San Francisco, attracted the largest attendance in ETA (Electronic Transactions Association) history. More than 4000 payments industry leaders, from over 20 different countries, converged on the Moscone Center, proving that this has become a truly global event for the industry.
The experts and panelists featured at the gathering highlighted the latest trends, developments and innovations in payments technology.  Among the most widely discussed topics were payment security, politics and policy, POS innovations, the hot topic of mobile payments and the future of payments.

Reflecting on the show, I came away with here are the four key highlights from my perspective:

  1. Internet of Things is set to revolutionize payments

    One of the highlights of the show was the keynote address which provided a fascinating look into the future of payments. Intel’s SVP Doug Davis spoke about how the ‘Internet of Things’ is set to revolutionize payments and create new business models. With our Intrix Payment Gateway we are well-situated to serve customers as the Internet of Things develops and evolves.

  1. The move to EMV – where are we?
    In October 2015, the EMV transition is due to take effect in the United States. The ETA’s CEO, Jason Oxman sat down with Mike Cook, SVP and Assistant Treasurer at WalMart, to talk about the impact merchants may encounter by implementing EMV. Cook mentioned that he feels the EMV rollout will be delayed for credit transactions, as it’s been delayed in other markets. He noted that the challenge of the EMV rollout will be toughest on small businesses that will have to decide on the financial investment in new hardware.We will be watching this closely and will keep you apprised.
  1. The brave new world of mobile payments
    With the advent of giants like Apply Pay, Google Wallet, and Microsoft all fighting for the mobile payments space, TRANSACT was abuzz with possibilities about risk in this new payments world. The constant need to monitor what your merchant’s activities, both past and present, is necessary. With every new channel, regulation or intermediary that is introduced, the risk multiplies. This is another area that we will watch closely.
  1. Emerging payment trends in encryption and tokenization

    End-to-end encryption, and tokenization were widely discussed throughout the conference as essential components for securing payments in the increasingly mobile, interconnected world. Partnering with a company like Intrix that provides strong encryption and tokenization capabilities can help provide a competitive edge.

We now look ahead to CNP Expo in Orlando, Florida, May 18-21, where we are looking forward to further opportunities to forge new relationships and meet with our existing partners.


Intrix Technology Jumps Five Spots on Nilson Report’s Top Merchant Acquirers List

Payment processor moves up the rankings for fifth straight year

 Roseville, CA, April 13, 2015Intrix Technology, Inc. (Intrix), a leading payment processor and ISO, announced that for the fifth year it has been named to The Nilson Report’s 2014 list of Top Merchant Acquirers in the U.S., and this year comes in at #70, which is five spots higher than its 2013 ranking. With a 14% increase in processing volume, Intrix maintained its position as one of the fastest growing credit card processors in the nation.

Intrix anticipated the rise of consumer demand for the convenience of cashless transactions. By executing a series of strategic acquisitions and implementing creative sales plans, it was able to exponentially grow its revenue base. At the same time it secured a leadership position in the industry by pursuing technological innovations that are simplifying operations for merchants and lowering processing fees.

“The Nilson Report ranking and recognition of our rapid growth confirms our progress in winning market share,” said Jeff Connors, chief executive officer of Intrix. “Our strategy to grow transactions through strategic acquisitions and organic initiatives in high-growth channels and verticals is clearly working.”

Intrix has become the credit card processor of choice for agents, enterprises and retailers across the country because of its innovative gateway services which include a full tokenization solution for processing payments and storing sensitive payment data. These types of solutions deliver a host of benefits to merchants including the ability to integrate payments with their accounting systems; improve cash flow management; and reduce both fraud exposure and costs associated with PCI compliance. Top Credit Card Processing, the leading provider of independent reviews and ratings in the credit card processing industry, currently ranks the Intrix E Commerce Payment Gateway #2 among all industry gateways.

About The Nilson Report
The Nilson Report is a highly respected source of global news and analysis covering the credit, debit and prepaid card industries. The in-depth newsletter provides in-depth rankings and statistics on the current status of the industry, as well as company, product and personnel updates. Over 18,000 readers in 90 countries worldwide value The Nilson Report to track industry trends and market information.

About Intrix Technology
Intrix provides payment processing software solutions and services for, agents, enterprises and retailers. The company’s offerings include the Intrix Payment Gateway, a software-as-a-service solution for processing payments and storing sensitive payment data, and Intrix Quick Books as well as a whole host of product offerings like recurring billing, Point of Sale solutions and mobile payments that are oriented to meeting the needs of its merchants.


Carol Felton
InsightCircle PR


Intrix Blog: The Market Status of EMV—Where do we Stand Today?

By Joe Radest
Senior Vice President of Sales
March 30, 2015


Card for blogMuch has been discussed recently in the news and in publications about the “Chip Cards” which are known in the industry as EMV (EuroPay, MasterCard, Visa).  EMV was originally developed in Europe and was launched/adopted in Canada as a means to authenticate a card present transaction thereby reducing fraud at the counter.  I mention the counter because EMV is essentially chip read and it will initially require a signature and eventually a pin as adoption increases between all parties – issuers, processors, merchants and consumers.


Originally the plan was for widespread adoption of EMV by October 1, 2015 when EMV was announced a few years back.  Unfortunately, as we roll closer to that date, I believe it certainly will not occur for a number of reasons:

  • Card Issuing Banks– These are the banks that issue credit and debit cards.  They face significant costs in issuing cards. Consider that the typical magnetic stripe card costs a bank in the neighborhood of $25.00 fully loaded – card number issuance, plastic embossing, mailing, etc.  A chip card is significantly more expensive than magnetic stripe to produce and the early EMV cards will consist of both magnetic stripe and chips to provide flexibility of use at the point of sale for consumers.
  • Card Acquirers (Payment Processing Companies)– Acquirers are in the midst of gathering the data requirements to support EMV since they will need to program their networks to support chip based data.  As they write the “certification code,” they will then decide which hardware “payment devices” will be initially certified for EMV with additional hardware being certified at later dates.
  • Hardware Device Manufacturers– The Payment Terminals & Device manufacturers – such as Verifone, PAX, Ingenico, and Magtek — have all created “EMV Capable” terminals and peripherals. But capable means just that.  It does not mean they are EMV certified and will be ready to handle EMV transactions day one, week one or month one of a processor’s launch.  There will be a certification queue to validate a terminal and/or peripheral to be certified to support EMV transactions.  Be very cautious of any payment processing professional saying “this terminal is EMV certified/compliant” because that would be incorrect.
  • Consumers– That’s you and me. Right now, pull out your credit and debit cards in your wallet. How many have chips on the front of them?  Did you recently receive a new card that did not have chip?  If the answers are no chips in my wallet and my new card was only magnetic stripe enabled, then you are the majority of card holders.  As I noted in the first bullet, the cost for chip cards are significant for the “Card Issuing Banks.”  Some issuers have started deploying chips cards but those are on their high earning card accounts – typically commercial level on the business side or high spend on the consumer such as “Black, World Elite” type cards.
  • Merchants – Ah, now onto the majority of the audience of this piece. You are certainly not the last, but it was worth covering the landscape first to then relate to what you can expect.  Remember you are a consumer, so recall the above first.  Now onto the business end of your life – the card acquirer is determining which devices will be EMV certified in phase 1, 2 and on.  So we waiting for what hardware device before we can make a recommendation to you.   As of today we await!

As EMV certifications roll out, you have the commitment from me and Intrix to keep you abreast of the latest details.  Hopefully we will be able to provide you with more than one choice. Our ideal solution will be a device supports EMV, magnetic stripe and even NFC (Near Field Communications).  What is NFC?  You have heard of Apple Pay, MCX, Google Wallet, those are all NFC enabled mobile wallets.

I hope this clears up some of the mystery surrounding EMV.  Unfortunately, misinformation exists in the market. So, if someone talks to you about a terminal that is now EMV certified/compliant, it would be worth questioning them further or reach out to me for clarification.  For those of you using software that is integrated for payments, it’s even more important to be careful as devices that route via a payment gateway are not the same as a countertop credit card terminal.



Joe Radest Named Senior Vice President of Sales at Intrix Technology

Radest to focus on business development and marketing strategy

Roseville, CA, March 17, 2015Intrix Technology, Inc. (Intrix), a leading payment processor and ISO, announced today that Joe Radest has joined the company as Senior Vice President of Sales. He reports to Intrix Chairman and CEO Jeffrey Connors.

In his role as head of sales, Radest is responsible for business development, inside and outside sales operations and corporate marketing strategies. Radest and his team will focus on expanding the company’s position as a leader in delivering innovative Cloud & Server and PC-based solutions for processing payments and storing sensitive payment data.

A veteran payment card industry executive, Radest spent more than 20 years working with specific vertically aligned industry leaders in building and launching business alliances. Recently, he has focused on delivering mobile CRM/POS to provide true end-to-end solutions for businesses.

In addition to his responsibilities at Intrix, Radest will continue to oversee 1 Step Technologies, the company he founded in 2011 as a complete end-to-end business payments firm offering an array of solutions in defined merchant segments, and further develop additional synergistic payment solutions in conjunction with Intrix.

Earlier in his career Radest served as National Executive, Strategic Partnership Channel, for Chase Paymentech and Senior Vice President, Financial Institutions, for Moneris Solutions, where he was responsible for all bank aligned business divisions.

Previously, Radest was Director of Sales for TSYS focused on providing sales solutions for financial institutions globally. Radest also spent six years at First Data MS., where he held a variety of sales positions including Vice President of the Northeast & Mid-Atlantic region.

“As part of our continued focus on strategic growth initiatives, we strive to consistently enhance the bench strength of our executive and management teams,” said Jeff Connors, Chairman and CEO of Intrix. “Joe brings with him not only strong payment processing sales experience and proven expertise creating strong teams, but also a wealth of experience working with and providing technology insights to institutions across the country.”

“Initially, I contacted Intrix to review another middleware option for certain merchant markets that 1 Step Technologies was steering into,” said Radest. “What I found was a company with an impressive track record of driving into markets that would not have been achievable for 1 Step. I’m excited to join Intrix and help build up its momentum.”

Radest holds a bachelor’s degree from Sonoma State University, Rohnert Park, CA. He is based in Atlanta, GA.

 About Intrix Technology
Intrix provides payment processing software solutions and services for processors, agents, ISOs, enterprises and retailers. The company’s offerings include the Intrix Payment Gateway, a software-as-a-service solution for processing payments and storing sensitive payment data, and Intrix Electronic Bill/Invoice Presentment and Payment, a Web-based billing and payment processing system.


Carol Felton
InsightCircle PR


Intrix Blog: Consumer Survey Infographic—Path to Payments

By Jeffrey Connors
Chairman and CEO
January 29, 2015

 A new survey commissioned by Verifone entitled “The Path to Payments” polled Americans to see where they stand regarding current and new forms of payments. Favorite payment methods?  EMV adoption? Awareness of NFC payments?  It’s all covered here in this Infographic.

While I don’t want to spoil the Infographic below for you, let me say that the survey revealed that more than half of respondents—53%–felt it was important for stores to install devices that enable consumers to pay  with their smartphones, indicating wide receptivity to mobile pay options once available.  Not surprisingly, the desire for mobile payments access was higher among those 40 and younger.

The takeaway:  how we shop and how we pay for things in the future, will probably be a good bit different from how we’ve done things in the past.
We should all pay attention to the data.



Intrix Blog: EMV Chip Cards: The Future of Payments Infographic

By Jeffrey Connors
Chairman and CEO
January 9, 2015


While most countries around the world have switched to EMV, the U.S., as we know, has been one of the few holdouts. But with recent data breaches and millions of credit and debit card information being comprised, consumers are starting to demand chip cards from issuers. Adding to the pressure, effective October, 2015, merchants who don’t update their technology will have the liability of credit card fraud shifted to them.

With these thoughts in mind, I found a new infographic by the EMV Migration Forum titled, “EMV Chip Cards: The Future of Payments” quite informative and thought you would too. From the infographic, you’ll learn what the migration is and when it will happen; the security features of chip cards; what will change for consumers; and how the payment process works with EMV.

Prepare your business for this change by learning the facts on the EMV migration.

Give me your thoughts.


infographic1 infographic2


Intrix Blog: What is NFC and Why is it Important?

By Jeffrey Connors
Chairman and CEO

With the recent Apple Pay announcement, allowing iPhone 6 and iPhone 6 plus users to pay using Near Field Communication (NFC) at participating retailers, the dream of making payments using our smartphones at the corner store may soon be closer to reality than ever before.

So, what is Near Field Communication anyway and how does it work? These are questions that many consumers will have as they hear more and more about the technology – and here are some of the answers.

Blog-NFCNFC technology is simple. It’s a short range, low power wireless link evolved from radio-frequency identification technology that can transfer small amounts of data between two devices held a few centimeters from each other. In order for NFC to work, both devices—say your smartphone and a payment terminal at your local drug store—have to have NFC chips and antennas embedded in them.

One of the primary uses being touted for NFC technology is NFC mobile payments. By tapping your phone on a contactless payment terminal in a shop, train station or restaurant the merchant is able to identify your account and take payment through an app on your phone.

NFC offers a huge potential for marketing. You can, for example, tap your phone against an NFC-equipped movie poster or sticker, as long as the paper is embedded with an NFC chip, and more details about the movie will pop up on your phone’s web browser. Also, your smartphone could simultaneously store loyalty cards, coupons, tickets and boarding passes, so you could use your NFC smartphone to transmit and receive data in those accounts too.

And while consumers can already use a tap-to-pay method with some newer credit cards, it’s even faster and easier to use the Smartphone that’s most likely already in your hand rather than digging around for the wallet that holds the credit card.

Is NFC secure? NFC mobile payment provides greater security than plastic cards. NFC technology has varying layers of security, depending on the use case and the hardware. When you link your NFC smartphone to your credit card, your data is actually stored in a tiny part of the hardware. This could be in the SIM card, but it could be elsewhere in the phone, too. And this data is encrypted. On top of that you often have to punch in a personalized PIN on the phone in order to make a payment. And if your phone is stolen, you can freeze or disable your payment account

While NFC acceptance has been a mixed bag in the US to date, we expect that to change. Prior to the launch of Apple Pay, the adoption of NFC-capable registers was climbing at a slow but steady pace.

Now, we believe that the inclusion of NFC technology in iPhone 6 and iPhone 6 Plus is a big step forward for the use of smart devices in commerce. It is important merchants have the POS platform they need for both EMV card payments and secure, NFC-based commerce. This will ensure that they will be able to unlock the potential for exciting new experiences between merchants and consumers.

Bottom line is that for a long time NFC was a promise, but finally it seems it will be a promise kept. Are you ready for NFC?


Intrix Blog: Money20/20 – The Changing World of Payments

By Jeff Connors, CEO
November 25, 2014

I just recently returned from the 2014 Money20/20 payments conference in Las Vegas. This year’s show, which brings together aspiring innovators to shape what money will look like in the year 2020, had over 7,000 people in attendance.

I want to recap a few key themes so that you can appreciate the evolution of the space and how it will impact you.


  1. It has to happen–tokenization. There are coming changes to the way your plastic card will work as the US begins to adopt the EMV cards. The so-called “chip-and-signature” switch will be accompanied by new terminals at merchants, and payment industry experts expect many merchants will opt for NFC-capable terminals when they upgrade.


  1. Apple Pay hot topic in mobile payments.One of the hottest topics was the recent launch of Apple Pay and what it means for the industry. The Apple Pay introduction has cut through a lot of the discussion going on over the past few years by inking deals with Visa, MasterCard, large banks, etc. and creating something that’s easy for consumers to use. The big question on everyone’s mind: are you going to pay by waving your phone in front of an NFC terminal at checkout versus using your physical card?


  1. Turmoil continues in crypto-currencies. Bitcoin is the best-known name, but there are others. Here money is virtualized, encrypted and exists outside of a central banking systems. Banks, of course, are very interested in what this means. I expect a lot of turmoil about crypto-currencies.


  1. Still a thorn in one’s side—electronic payments. Why is it still so hard for me to send you $50 or $100 or whatever from wherever I am? And why is it still so hard for millions of businesses to invoice, pay, and track the flow of money between each other. Solutions exist, but it’s getting everyone on the same page that’s the problem.


These are just a few of the many trends. Hopefully this gives you a glimpse into a future that will directly impact all of us.


Intrix Blog: CTO Suzanne Coleman Featured in ISO & Agent Magazine Visionaries Advertorial

By Jeffrey Connors
Chairman and CEO
September 25, 2014

swcolemanTake a look at the September/October 2014 issue of ISO & Agent Magazine which has just come out! Intrix Chief Technology Officer Suzanne Coleman is featured in the Payments Gateway Visionaries and Q &A advertorial series where she discusses her views on the growing importance of payment gateways for all types of commerce—from brick and mortar retail POS systems to ecommerce.

Coleman states how important it is for ISOs to offer gateway services in addition to traditional merchant services to help ward off merchant departure. By offering both services, ISOs can decrease costs for their customers and thus increase stickiness. And providing a single point of contact for merchants and decreasing costs in the process can be a compelling differentiator versus other ISOs.

The article outlines how to choose a gateway, what interfaces to look for, real benefits of Level 3 processing and Hosted Payments Pages, implementation of tokens, value of shopping carts and integration of applications to a gateway.

“Choosing a gateway for your business is important; choosing the right gateway is critical,” Coleman points out. One of the key items to look for is the ease of integrating the gateway to a website or application. “This process can take months with many gateways or processors—but it doesn’t have to. With the Intrix tools set, for example, it can be done in just a few days.”

To check out the full article and Coleman’s thoughts, click on the PDF below.


Intrix Blog: CEO Perspective: Apple Pay—an Excellent Step Forward

By Jeffrey Connors
Chairman and CEO
September 15, 2014

Jeff ConnorsAs I’m sure you’ve heard, Apple in its Tuesday product launch came out with a new product called Apple Pay. From my perspective, this is an excellent step forward in furthering the development of mobile payments. And, I believe, the major beneficiaries of this development will ultimately be the consumer and the retailers frequented by them.

Today, there are approximately 300 million mobile devices being used by American consumers who carry more than one billion debit and credit cards. Many consumers would like to use their smartphone to complete the buying experience. And Apple’s adoption of the NFC standard will further that specific objective.

Apple’s use of a tokenized approach (Intrix was one of the early adopters of tokenization) in their latest line of smartphones and adoption of the Visa standards for tokenization and EMV is a major step in the right direction and a further catalyst for continued growth of the mobile marketplace. What’s more, in developing partnerships with the major payment industry players, Apple clearly understands the complexity of the industry and is addressing one unique aspect of the ecosystem—replacing the swipe with a touch and go smartphone approach.  Although immediate restrictions exist as to how fast this approach will be adopted, my view is that, over time, adoption will be significant.

Given the Industry’s current move to a chip and pin EMV POS or terminal environment as utilized in the rest of the world, Apple’s timing is very strong. With NFC being included on future systems being purchased, Merchants will avoid the need for a second costly replacement terminal. I’m proud that Intrix has, and will continue, to support the adoption of NFC and EMV technology and a variety of consumer friendly devices that reduce the amount of marketplace fraud.

What’s most exciting about Apple’s announcement is that for Intrix’ key customer—the Merchant—Apple Pay will help mitigate unnecessary fraud while enhancing the overall customer experience. Apple is a highly innovative company whose actions today will further enhance credit card growth and the continued move away from paper checks. It is the natural next step in the evolution of the payments industry.