By Jeffrey Connors
February 21, 2014
There’s been a lot of buzz regarding the onset of EMV in the U.S. payments infrastructure. As a matter of fact, we at Intrix blogged about it a couple of months ago in an effort to keep our merchants informed about the technology and what they will need to do to prepare. And so I was delighted to see a very insightful opinion piece entitled “The Time is Now for EMV” in the January issue of Digital Transactions. The piece, by Erik Vlugt of VeriFone Systems, Inc., advises that merchants should start getting ready now.
He says, “The 2015 EMV liability shift may appear to be a concern for the future; but in reality merchants needs to have EMV on their agenda right now.”
He goes on to say, “As with other emerging standards, technology, and trends, EMV will be met with some skepticism. But sooner rather than later, merchants must come to the realization that EMV is unavoidable and will ultimately lead to a much more secure payments ecosystem.
“And merchants that choose to procrastinate may find themselves unable to absorb the liability they will be exposed to after 2015”
To that, we’re in total agreement. Intrix embraces the move to EMV as an added measure of security and protection for all of us in payments.
You can read the entire article here.