By Jeffrey Connors
Chairman and CEO
September 25, 2014
Take a look at the September/October 2014 issue of ISO & Agent Magazine which has just come out! Intrix Chief Technology Officer Suzanne Coleman is featured in the Payments Gateway Visionaries and Q &A advertorial series where she discusses her views on the growing importance of payment gateways for all types of commerce—from brick and mortar retail POS systems to ecommerce.
Coleman states how important it is for ISOs to offer gateway services in addition to traditional merchant services to help ward off merchant departure. By offering both services, ISOs can decrease costs for their customers and thus increase stickiness. And providing a single point of contact for merchants and decreasing costs in the process can be a compelling differentiator versus other ISOs.
The article outlines how to choose a gateway, what interfaces to look for, real benefits of Level 3 processing and Hosted Payments Pages, implementation of tokens, value of shopping carts and integration of applications to a gateway.
“Choosing a gateway for your business is important; choosing the right gateway is critical,” Coleman points out. One of the key items to look for is the ease of integrating the gateway to a website or application. “This process can take months with many gateways or processors—but it doesn’t have to. With the Intrix tools set, for example, it can be done in just a few days.”
To check out the full article and Coleman’s thoughts, click on the PDF below.