By Jeffrey Connors
Chairman and CEO
September 15, 2014
As I’m sure you’ve heard, Apple in its Tuesday product launch came out with a new product called Apple Pay. From my perspective, this is an excellent step forward in furthering the development of mobile payments. And, I believe, the major beneficiaries of this development will ultimately be the consumer and the retailers frequented by them.
Today, there are approximately 300 million mobile devices being used by American consumers who carry more than one billion debit and credit cards. Many consumers would like to use their smartphone to complete the buying experience. And Apple’s adoption of the NFC standard will further that specific objective.
Apple’s use of a tokenized approach (Intrix was one of the early adopters of tokenization) in their latest line of smartphones and adoption of the Visa standards for tokenization and EMV is a major step in the right direction and a further catalyst for continued growth of the mobile marketplace. What’s more, in developing partnerships with the major payment industry players, Apple clearly understands the complexity of the industry and is addressing one unique aspect of the ecosystem—replacing the swipe with a touch and go smartphone approach. Although immediate restrictions exist as to how fast this approach will be adopted, my view is that, over time, adoption will be significant.
Given the Industry’s current move to a chip and pin EMV POS or terminal environment as utilized in the rest of the world, Apple’s timing is very strong. With NFC being included on future systems being purchased, Merchants will avoid the need for a second costly replacement terminal. I’m proud that Intrix has, and will continue, to support the adoption of NFC and EMV technology and a variety of consumer friendly devices that reduce the amount of marketplace fraud.
What’s most exciting about Apple’s announcement is that for Intrix’ key customer—the Merchant—Apple Pay will help mitigate unnecessary fraud while enhancing the overall customer experience. Apple is a highly innovative company whose actions today will further enhance credit card growth and the continued move away from paper checks. It is the natural next step in the evolution of the payments industry.