Intrix Blog : TSG Releases Data: Which Types of Retail Merchants are EMV-Ready?

By Jeff Connors
Chief Executive Officer
October 1, 2015

Today is October 1, 2015. Are you EMV ready? Well, if you aren’t, you’re not alone!

The Strawhecker Group (TSG) recently released data ahead of the October 1st liability shift that represents EMV-readiness by merchant type. That data looked at a variety of retail merchants and shows that 69 percent of Shoe Stores and 59 percent of Department Stores have EMV-ready terminals, while on the lower end of the spectrum, only 23 percent of Stationary Stores and 24 percent of Book Stores have EMV-ready terminals.

TSG points out that certain retail types are more ready than others as they are much more likely to potentially see fraudulent transactions. Big box merchants, such as Walmart and Target for example, are ready.

To read more click here:

TSG has also published a chart looking at 30 retail merchant types and their respective EMV-readiness:

As of today, unprepared merchants will be liable for fraudulent transactions that occur at the point-of-sale. If you are unprepared Intrix can help you become EMV-ready, just give us a call at (855)-546-8749.


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